13PRIME

Web Development

13PRIME designs and develops results-driven web sites and web applications that achieve measurable results. We start by analyzing the results your current web site is or isn't delivering. Next, we compare your online goals to successes achieved by other organizations on the web. We then develop a solution specific to your needs based on proven technologies that are producing meaningful and measurable results for others.

We have developed web solutions for some of the most successful organizations in the world. Our goal is to bring these proven, goal-oriented techniques to organizations interested in using the web as a means to rapid, steady and sustained growth. The Internet is one of the world's greatest tools for measuring activity and processes in real-time. We utilize these metrics to convert each visitor to your web site into a satisfied return customer.

Some of the tools we employ include:

  • Friendly and easy site architecture and navigation
  • Dynamic online product catalogs
  • Sales lead generation and contact management
  • On-demand reporting
  • Data archival, management and retrieval
  • Mapping and location-based searching
  • Blogs, discussion groups and social networking
  • Effective e-commerce and shopping carts
  • Site traffic analysis and metrics
  • Rich media elements – images, audio-video and animation
  • Just-in-time information and content management

Web Marketing

Initially, businesses built attractive web sites and sat back to wait for results. Then, some businesses realized that they should employ a solid search strategy to enable web surfers to more easily find their site. Today, saavy online businesses realize that getting visitors to the site doesn't help much if they don't do what you want when they get there.

Making the web work smarter for you today means designing and implementing an ongoing Web Marketing strategy. Effective Web Marketing means not only getting the visitor to your site, but converting them from site visitor to satisfied (and hopefully, repeat) customer.

  • Search Optimization – cost-effectively maximize your visibility to search engines
  • Analytics Tracking – embed code in your web site to track all manner of data measuring site visits and usage
  • Traffic & Usage Reporting – generate detailed reports concerning how your site is being used and how it can be improved
  • Multi-Variant Testing – design navigational alternatives and test them between alternate sets of site visitors (example: test two different types of “Buy Now” buttons to see which one delivers better sales conversions)

Content Management

A Content Management System allows various users, including non-technical users, to manage, update and maintain the various forms of digital content on a web site. By logging into a password-protected application, approved users can access various user-friendly tools to edit, add or delete text, images and links on their website.

In response to client requests, we developed Content OrangeTM - a simple Content Management System that uses a simple interface very much like Microsoft Word©. Content OrangeTM allows our clients to manage and update much of the content on their sites without having to involve 13PRIME or any other technical staff. This saves you both time and money while also allowing you to keep your site fresh and current. Keeping your site updated with frequent revisions also increases traffic from search engines.

A few examples of how 13PRIME clients use Content OrangeTM to update content include:

  • Home page text and images
  • Advertisements and special promotions
  • Product data and specifications
  • Job openings
  • Training and events schedules
  • Links
  • PDF downloads
  • Search keywords and phrases

Persuasion Architecture

Persuasion Architecture is the process of designing a web site to elicit very specific actions on the part of site visitors and customers. Instead of simply branding or broadcasting a general message to the larger audience, persuasive site architecture induces a web visitor to craft the type of experience they most desire - be it buying your product or simply seeking specific information.

Too many sites are loaded down with far too many choices and an overload of information. Consumers on the web today know what they want and will spend very little time on a site that doesn't present them with simple, clear, pertinent choices.

It's made more challenging by the fact that your prospective customers are not all at the same stage in the process. Some of them are ready to make an immediate decision, others are still doing research, and others may be at various in-between stages. In Persuasion Architecture you seek to be successful in addressing the needs of all of these kinds of prospects.

You can best serve your customer by allowing them to sell themselves. To be good at this requires experience and ongoing analysis of what is and isn't working, and evolving accordingly.

Web Consulting

With an effective and evolving web strategy, your organization can benefit from significant growth as a result of a web site that grows along with you. Not having a solid web strategy is the easiest way to find your organization painted into a corner with a web site that has become stale, outdated and expensive to update or replace.

A solid web strategy can be especially difficult to plan if you are unfamiliar with the ever-changing possibilities available to you. As a 13PRIME client, we help you to plan:

  1. the best options for growing your web site
  2. how that growth can be best done in phases
  3. what kind of budget to plan for in each phase

The fewer surprises - the better for everyone.

Effective web consulting also means that we provide you with proven strategies for increasing both the the volume and value of your web traffic. As you take care of your clients and stay on top of your own industry, we monitor breaking web technologies for you and let you know if and how best they can serve you. Our job is to maximize your web presence and we take our role as your strategic web provider very seriously. If and when your web site grows large enough to justify your taking it over as an in-house function, we will have already prepared to make that a smooth transition.

Managed Services

13PRIME offers a wide variety of web related services beyond those of development and consulting. These services are offered exclusively to clients for whom we have developed their web sites and applications. By providing these cost-effective, value-added services, 13PRIME clientele do not have to deal with a variety of providers and can simply make one call whenever an issue arises.

For example, 13PRIME offers an affordable managed hosting program. This means that, for sites that we have developed, we not only provide a secure hosting environment at a national tier-one data center but we also manage all hosting related issues - such as server software, licenses, backups and maintenance. And if an issue ever arises, you don't have to get two or three vendors on the line to discuss who is going to resolve it.

In addition to hosting, we also provide an evolving list of services such as email consulting, web marketing, web research and third-party software evaluation and integration.